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NYX Interactive has announced a new sales initiative into the Asian market.  The announcement come so the heels of the companies successful acquisition of a sub-licensor imprimatur from the Isle of Man jurisdiction. 

NYX Interactive CEO Staffen Lindgren made it known that his company will shortly be opening a new office in Singapore.  The purpose of the Singapore offices will be to help the company generate online casino business in Asia. 
 
“As part of our expansion plan this is a strategically important decision,” said Lindgren.

“Europe is within our reach; overall interest in the company is high and the number of customers steadily increasing. We need to extend our capacity to meet the market's need of our products. Now we are able to look towards the East to the gigantic Asian market.”

 The benefit of having a regional office is the increased speed of marketing and better efficiency.  Lindgren’s vision is for the company to establish a presence in the active Asian market.  As an additional part of their campaign into Asia, NYX will be participating in the I-Gaming Expo in Macau for the very first time.  I-Gaming is among the most important expos for online casinos operating in Asia.

According to Lindgren, the flexibility and quickness that NYX is known for comes from the company’s experience and technological capabilities. 

Commenting on the role of a operator of online casinos, Lindgren said: “They cannot afford to be locked into long, ironclad lead times with restrictions that prohibit rapid expansion. To strengthen our offering in the increasingly consolidated market place, we have to be able to provide this possibility.”

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