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Competition in any industry is all about staying relevant to your client base.  It is not as if land based casinos do not see the trend emerging in favor of online casinos, but not many seem to be doing anything about it except lobbying against online casinos legally.  However, one company, already an industry leader, is not willing to be left behind and has taken a decisive step forward.

Harrah’s Entertainment is preparing for the legalization and regulation of online casinos in the United States.  It has not yet been a month since Representative Barney Frank introduced legislation to regulate online casinos and to put a freeze on the enforcement of the Unlawful Internet Gambling Enforcement Act, but many analysts believe the legislation has more than a fair chance of passing into law.

In response to the success of online casinos and predictions that eventually many gamblers will adopt online casinos as their primary source of gambling, Harrah’s Entertainment announced the formation of Harrah’s Interactive Entertainment, Inc.  Harrah’s Interactive Entertainment, Inc. is a subsidiary that has been formed to focus on further developing the Harrah’s brand with interactive gaming technology.

“As the world's largest gaming company, Harrah's is taking a proactive approach toward international and interactive expansion,” explained Gary Loveman, President, Chairman, and Chief Executive Officer of Harrah's Entertainment.

It is a wise move on the part of Harrah’s Entertainment to look toward online casinos in the future.  The companies that survive this current economic recession will emerge stronger and more streamlined.  While brick and mortar casinos are struggling to keep their doors open in some cases, business has been on the rise for online casinos all throughout the recession.

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