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Foviance is a hi-tech research company with a very unique niche.  The focus of Foviance, is to examine the user experience of online surfers.  Among other unique accomplishments, Foviance has managed to develop technology designed to identify the subconscious decisions made by gamblers at online casinos.  Emotional Engagement Measurement allows researchers to examine the habits of online gamblers and explore the reasons as to why the make particular decisions at online casinos.

By shedding light on subconscious behavior, Foviance helps companies improve upon the experience they provide their clientele.  Their system involves a measurement of five levels of emotional engagement at online casinos.  Most of their online gambling research is being done with the popular online poker site PKR.com.

The five levels of emotional engagement as observed by the researchers of Foviance are visual attention, cognitive attention, emotional engagement, emotional attraction, and apprehension excitement.

“It is no longer sufficient to create websites which are just easy to use, or have value for money products associated with them,” said Catriona Campbell, the founder of Foviance.

“Websites need to appeal to the subconscious; to engage with consumers at an emotional level.”

“At Foviance we have proven with a number of brands that this holds true for websites. Using our neuro-technology to have a deeper understanding of the emotional facet of the customer experience, we have found we can deliver insight that other methods previously haven’t.”

Utilizing Foviance’s unique research, brands have been able to significantly improve upon the needs and wants of the groups to which they market.

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