GetMinted.com offers online casinos, including bingo and poker action.  However, it is clear that they don’t feel enough people know about their services.  GetMinted is prepared to spend as much as $2 million to advertise their online casinos offline throughout the UK.

The Alderney licensed online casino will be taking the next two month to plaster phone booths, bingo halls, and train stations with adverting about their online bingo, slots, and poker products.  One third of advertising is supposed to be dedicated to bingo.  Posters will be plastered outside major bingo halls, like the one owned by Mecca and Gala.

April 25 to May 8 will involve heavy promotion of the WagerWorks Monopoly Reel Estate video slot.  Most of these ads will be located in and around London train stations.  WagerWorks is a major game manufacturer for online casinos.

“We estimate that 454,000 people come into London by rail every day during peak hours and 72 percent of those traveling into Central London use rail as their main mode of transport,” said GetMinted.com Head of Marketing, Gloria Gonzalez

“Each of these commuters will see the posters around ten times during the two-week campaign. Rail stations were a pertinent location to promote Monopoly given that you can buy train stations on the Monopoly board. There is a clever subtext to the location of these posters.”

The last step of the campaign will be the poker campaign, mainly posted in phone booths.  A great poker scene can really boost the prestige of online casinos.  Vinnie Jones, the actor from films like “Snatch”, is the face of GetMinted.com’s poker games.  GetMinted is taking a Hollywood blockbuster approach to their adverting.  If it works for films it will work for online casinos.