Online Casinos Spare No Expense
GetMinted.com offers online casinos, including bingo and
poker action. However, it is clear that they don’t feel enough people know
about their services. GetMinted is prepared to spend as much as $2 million to
advertise their online casinos offline throughout the UK.
The Alderney licensed online casino will be taking the next two month to
plaster phone booths, bingo halls, and train stations with adverting about their
online bingo, slots, and poker products. One third of advertising is supposed
to be dedicated to bingo. Posters will be plastered outside major bingo halls,
like the one owned by Mecca and Gala.
April 25 to May 8 will involve heavy promotion of the WagerWorks Monopoly
Reel Estate video slot. Most of these ads will be located in and around London
train stations. WagerWorks is a major game manufacturer for online casinos.
“We estimate that 454,000 people come into London by rail every day during
peak hours and 72 percent of those traveling into Central London use rail as
their main mode of transport,” said GetMinted.com Head of Marketing, Gloria
Gonzalez
“Each of these commuters will see the posters around ten times during the
two-week campaign. Rail stations were a pertinent location to promote Monopoly
given that you can buy train stations on the Monopoly board. There is a clever
subtext to the location of these posters.”
The last step of the campaign will be the poker campaign, mainly posted in
phone booths. A great poker scene can really boost the prestige of online
casinos. Vinnie Jones, the actor from films like “Snatch”, is the face of
GetMinted.com’s poker games. GetMinted is taking a Hollywood blockbuster
approach to their adverting. If it works for films it will work for online
casinos.