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Branding is everything.  A basic rule of marketing is to establish a trust with consumers so strong that product with you brand name on it will receive business.  eBay seems to have put that theory to the test and passed with flying colors.  That is the only way to explain the success of the eBay slot machines that have emerged in United States casinos.

It was relatively unpredictable that the slot machines themed after the popular bidding site would be so successful.  The eBay slot machines are by no means the first slot machines themed after famous brand names.  However, slot machines are usually themed after branded products like movies and video games.  The fact that eBay could have successful slot machines show the power of branding in a consumerist economy.

The slot machines were designed by International Gaming Technology and is themed directly after the very familiar eBay site.  Players will recognize of course the eBay logo and familiar category topics from eBay.  The games have features such as free spins and multipliers.  

Cache Creek Casinos in California is the first casino on record to offer eBay slot machines.  Quickly after their California debut, the slot machines have appeared in casinos all across the nation.  The slot machines have been so well received that lines have formed of players wanting to get a play off of them.

The slot machines are even doing well in Las Vegas, where they are not lacking competition from several great slot machines.  The eBay slot come in banks of five slot machines at a time.

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