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It is no secret that brick and mortar casinos have suffered greatly during the current financial crisis.  The steady loss of revenue is only made glaringly more obvious when compared to the success of the online casino industry that has managed to flourish in the face of a global recession.

Slot machines have long carried the reputation of being the work horse of casinos and gambling venues.  Revenue from slot machines is generally the only reason most venues can offer delights like table games and horse racing.  During this time of economic woe, slot machines are still managing to retain their title.

Slot machines are still helping online casinos pay the bills but more and more patrons are finding their way in front of penny slot machines.  Instead of the big denomination raking in the cash, one cent and two cent slot machines are rising in popularity.  In 2008, revenue from Penny slots in Atlantic City rose 8.4 percent over 2007.  Statistics show that penny slot machines and two cent slots generated $698 million in 2008, out performing all other denomination of slot machines.

Almost poetically, it may be the coin baring the likeness of Abraham Lincoln that will emancipate casinos in Atlantic City from this costly economic downturn.  Penny slot machines hit Atlantic City casinos long before the current recession, but their rise in popularity is a strong indicator of the financial mindset of many gamblers and the American people.  

“In tighter budgetary times, people tend to gravitate to places where they can economize,” explained William Eadington, director of gambling research at the University of Nevada at Reno.

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