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Lotteries in the United States are fighting desperately to retain its relevance in an age of virtual gambling and online casinos.  Lotteries hold the potential to increase revenue by 127 percent if they can retain their customer base and draw in new players.  However they must contend with online casinos that could take away as much as $7 billion.

In order to appeal to a new generation of gamblers raised on the Internet and loyal to online casinos, lotteries in the Untied States must develop a whole new strategy for attracting a player base.  In fact state lotteries may have to battle online casinos on their own turf, over the Internet.

Back in 2007, a survey of 1,000 adults in the United States with consistent access to the Internet revealed that 56 percent either ‘strongly’ or ‘somewhat’ desired access to lottery games online.

The numbers for online casinos are undeniable.  World wide the Internet gambling industry is worth nearly $20 billion.  Approximately half of that some come from American players.  Lotteries must contend with the fact that though certain financial transactions between online casinos have been outlawed, people are so desperate for online casino action that they are willing to resort to exploiting loopholes in the law.

It would be a smart move on the part of state lotteries to get in on the ground level of regulating online gambling.  Online gambling is poised to be a highly lucrative business in the United States and the lottery could use these anxious players to broaden their much needed customer base.

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