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CryptoLogic is emerging as one of the most successful software
companies in online casinos; it has certainly taken the title of most
innovative. CryptoLogic, once based out of Toronto is now publicly
traded on several different stock exchanges, including the Toronto Stock
exchange and the Nasdaq.
The secret to the CryptoLogic success is their ability to find
uniquely marketable branding opportunities. Recently CryptoLogic struck
a deal with Paramount pictures. This gives them exclusive license to
create games for online casinos themed after classic Hollywood pictures,
such as Bravehart.
After discovering that focusing strictly on producing software for
online casinos not only streamlined the company, but made them more
profitable, CryptoLogic abandoned many projects to focus efforts on just
that. CryptoLogic is among the first companies to create cross platform
software.
Most online casinos are powered by one software provider.
CryptoLogic games became so highly sought after that major online casino
providers began requesting individual games from CryptoLogic.
The latest company to form a software partnership with CryptoLogic is
Gala Coral. Gala Coral is one of the most popular online casino
operators in Europe. Gala Coral employs 19,000 people all across the
European continent.
CryptoLogic will begin by providing at least 10 of its top games for
four Gala Coral online casinos: Eurobet.com, Galabingo.com, Coral.co.uk,
and Galacasino.co.uk.
Very little financial details have been released about the
partnership, but there is no doubt that it is a significant financial
benefit to both companies. CryptoLogic was likely paid handsomely for
their product and Gala Coral will benefit from the irresistible
magnetism of some of CryptoLogic’s hottest titles.
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