Ladbrokes is being awarded by TBG for the companies all online media ad campaigns.  TBG is a London-based digital advertising and marketing agency.

TBG intends to run, search, and display ads for all of Ladbrokes’ online gambling products, such as online casinos, poker rooms, sportsbooks, and bingo halls.

Campaigns for bingo and online casinos are already live.  The projected launch for advertisement pertaining to poker halls and sportsbooks is May 1^st.

“Ladbrokes has been my number one target account for some time,” said Marketing Director for TBG Simon Mansell.

“We have been able to show the company what we can do through the live test campaigns we have been running in the past few weeks.”

Ladbrokes is currently running television advertisement for its bingo products and online casinos.  TGB will also be supporting the company’s television campaigns as well as their e-mail and mobile marketing.

 “We have been able to draw on our experience with operators such as Sky Bet and Cyberslotz and get double the amount of players spending the same amount of money on Ladbrokes compared to its previous agency,” said Mansell, confident of success.
 
“This is because we watch what is happening to the campaign all the way through and will make proactive changes during a campaign with regards to what works and what doesn’t. That makes a huge difference to the overall success of a campaign.”